adidas's new marketing campaign & Unrivalled Passion go hand in hand

So adidas will be launching their BIGGEST EVER marketing campaign and guess what their theme of it is?!

PASSION - what do artists, musicians and athletes put into their "game"? It is a campaign aimed to look into the primitive nature of raw passion and what it takes to succeed. Directed by Romain Gavras and featuring the song ‘Civilization’ by French electronic band Justice, the campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi and pop icon Katy Perry to name a few.

Unrivaled Passion's core concept is exactly that! If adidas has just launched their biggest marketing campaign ever and it is connected to the core concept of what the blog is about, then I believe it can grow from strength to strength.

Satisfaction. The Passion just got more intense.

(link: http://popsop.com/44140)